The Vehicle Rental Market

The vehicle rental business is a multi-billion dollar sector of the US financial system. The US section of the business averages about $eighteen.5 billion in profits a 12 months. Nowadays, there are roughly 1.nine million rental autos that services the US phase of the industry. In addition, there are numerous rental agencies apart from the industry leaders that subdivide the complete income, specifically Dollar Thrifty, Budget and Vanguard. Not like other mature service industries, the rental auto business is extremely consolidated which by natural means places likely new comers at a cost-downside considering that they encounter high input charges with diminished possibility of economies of scale. Additionally, most of the profit is created by a number of corporations like Organization, Hertz and Avis. For the fiscal yr of 2004, Company generated $seven.4 billion in total income. Hertz came in second place with about $5.two billion and Avis with $2.97 in revenue.

Degree of Integration

The rental automobile business faces a fully diverse environment than it did five a long time ago. In accordance to Company Vacation Information, cars are getting rented right up until they have amassed 20,000 to thirty,000 miles right up until they are relegated to the utilized vehicle business whilst the change-about mileage was 12,000 to 15,000 miles five a long time back. Because of gradual business expansion and slim profit margin, there is no imminent risk to backward integration inside of the business. In simple fact, among the industry gamers only Hertz is vertically integrated by way of Ford.

Scope of Competitiveness

There are several variables that condition the aggressive landscape of the vehicle rental sector. Competitiveness will come from two principal sources throughout the chain. On the vacation consumer’s finish of the spectrum, opposition is fierce not only simply because the industry is saturated and properly guarded by business leader Company, but opponents operate at a price downside along with scaled-down marketplace shares because Organization has recognized a community of dealers above 90 % the leisure phase. On the company segment, on the other hand, opposition is quite sturdy at the airports because that segment is underneath limited supervision by Hertz. Because the sector underwent a substantial financial downfall in latest years, it has upgraded the scale of competition inside of most of the firms that survived. Competitively talking, Dubai Rent a Car is a war-zone as most rental businesses such as Company, Hertz and Avis amid the key players interact in a battle of the fittest.


Above the past 5 years, most companies have been functioning toward improving their fleet sizes and increasing the degree of profitability. Company at the moment the firm with the premier fleet in the US has added seventy five,000 vehicles to its fleet given that 2002 which aid increase its amount of facilities to a hundred and seventy at the airports. Hertz, on the other hand, has added twenty five,000 autos and broadened its global existence in one hundred fifty counties as opposed to one hundred forty in 2002. In addition, Avis has elevated its fleet from 210,000 in 2002 to 220,000 regardless of recent economic adversities. Over the several years pursuing the economic downturn, though most organizations during the market had been having difficulties, Enterprise between the market leaders had been expanding steadily. For example, yearly income achieved $six.3 in 2001, $six.five in 2002, $6.9 in 2003 and $seven.four billion in 2004 which translated into a development rate of 7.2 p.c a 12 months for the earlier 4 many years. Considering that 2002, the industry has started to regain its footing in the sector as all round product sales grew from $17.nine billion to $eighteen.two billion in 2003. In accordance to sector analysts, the better days of the rental auto business have nevertheless to occur. In excess of the program of the up coming several several years, the business is anticipated to knowledge accelerated growth valued at $20.89 billion every 12 months pursuing 2008 “which equates to a CAGR of % [increase] in the 2003-2008 interval.”


Above the earlier few many years the rental vehicle sector has made a excellent offer of progress to facilitate it distribution procedures. Right now, there are approximately 19,000 rental spots yielding about one.nine million rental cars in the US. Since of the increasingly abundant amount of vehicle rental locations in the US, strategic and tactical techniques are taken into account in buy to insure appropriate distribution throughout the industry. Distribution will take spot within two interrelated segments. On the corporate marketplace, the autos are dispersed to airports and resort surroundings. On the leisure phase, on the other hand, automobiles are distributed to agency owned amenities that are conveniently located within most major roads and metropolitan places.